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Вакансия: Consumer research and intelligence services specialist

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Маркетинг, Реклама, PR, СМИ

Consumer research and intelligence services specialist

Consumer research and intelligence services specialist

Тип работы:	Полная занятость
Заработная плата:	не указана

Регион:	Алматы

Optimum Consulting Services

27 дек 2011

Должностные обязанности
Requirements: Degree with numerate/analytical background. Numerate required in handling large volumes of data and in interpreting trends. 2-3 years experience in FMCG multinational company or research agency. English – good.
Responsibilities:
In area of Consumer Research:
• Monitor the consumer environment: identify, explain and quantify new and emerging trends.
• Identify consumer insights which will be base for new product / positioning concepts
• Continuously monitor consumer satisfaction with our brands and competitive set.
• Interpret the consumer trends to identify influences on and opportunity areas for marketing activities.
• Etc.
In area of Intelligence services:
• 1. Run intelligence services strategy to satisfy business needs
• 2. Organize an effective information exchange flow within the company in order to monitor changes in industry and business environment
• 3. Run regular on-line distribution of information based on the requirements of key internal customers
• 4. Develop and support tools to satisfy specific business requests for competitive information and provide tailor-made reports on that needs
• Etc.

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